Bentley India has expanded its footprint in the Indian luxury car market with the launch of a new retail presence in New Delhi, marking a significant milestone for the British luxury automaker’s operations in the country.
This latest launch makes New Delhi the third major Indian city where Bentley now has an official retail operation, following earlier showrooms in Mumbai and Bengaluru. The New Delhi presence amplifies Bentley’s commitment to bringing its bespoke luxury vehicles and premium experience closer to India’s ultra-high-net-worth clientele.
To facilitate this expansion, Bentley India has appointed Bird Group as its official dealer partner in the national capital. Bentley India and Bird Group are also jointly developing a full-fledged showroom and service facility at two forthcoming locations in New Delhi, which are expected to become fully operational in the near future. Once completed, these facilities will provide comprehensive sales and after-sales support for Bentley customers in the region.
According to Bentley India, the New Delhi launch signals the brand’s commitment to serving India’s rapidly growing luxury automotive market, where demand from discerning buyers continues to rise.
With the addition of New Delhi to its network, Bentley India now operates across three of the country’s most prominent luxury car markets. The development marks a new chapter for the British marque in India, as it deepens its presence and enhances accessibility for luxury car enthusiasts nationwide.
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