A worldwide sneaker culture leader, Foot Locker known for its carefully curated collection of top brands and lively fan base has opened its first showroom in India. The brand, known for its extensive assortment of sneakers, is tapping into a sector where the sneaker culture is still growing rapidly.
Foot Locker is a New York-based multi-brand retailer that sells footwear from Adidas, Nike, Jordan, Puma, Birkenstock, Crocs, Skechers, Saucony, and New Era, as well as sportswear clothes. The firm intends to cater to India's fast increasing sneaker culture, selling well-known brands like Nike, Adidas, and Jordan.
The first store, which opened at Select City Walk in Delhi, is intended to give a unique, engaging, and seamless shopping experience. They have partnered with Metro Inc. brands for physical stores and Nykaa Fashion for e-commerce to take on India's trainer market. Foot Locker has over 2,500 locations in more than 40 countries and is already transforming the business. The Delhi location will be part of the brand's newly revamped global store strategy, known internally as Foot Locker reimagined. This will be the brand's first outlet in Asia.
According to Metro Brands CEO Nissan Joseph and Nykaa CEO Falguni Nayar, the rise of sneaker culture in India led them to decide to enter this market. "The growth of athleisure and the sneaker industry in India is encouraging," Joseph said. "Foot Locker is a global leader in premium sneaker retail and the first-mover advantage will come into play as we tap this segment in India."
Go crazy all you sneaker heads out there.
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